a creative's journal
Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
Giving action to the brand strategy you developed
Once you’ve set your foundation, your building blocks for your brand strategy, it’s now time to implement a plan to use it!
What to consider when developing your brand strategy
Now how do you communicate your business with your audience in a way that its’ brand is perceived as you want?
3 reasons standing out from the competition matters in brand strategy
But when it comes to your brand strategy you NEED to know what makes your brand different and the ‘go-to’ solution for YOUR ideal client.
The first step to develop your brand strategy
Connecting with your brand is the very first step to developing your brand strategy.
How to showcase your brand on your website
Your website the most common place a potential client will land before even contacting you. Making sure that your website looks, feels and communicates your brand is a key factor to building trust, connection and ultimately making that purchase or completing that...
How to create a consistent brand
I recently shared a blog on why Consistency is Important to your Brand Strategy. But how do you create a consistent brand? I want to share a collection of resources to help you create a consistent brand. Five tips for easy brand consistency In this blog post I share...
Why you need more than one version of your logo
TLDR Answer: Because your logo will have to show up in more than one spot and you want it to look good every time. Ok, let's break that quick answer down a bit. What does it mean to have more than one version of your logo? At its simplest form, it means having various...
A peek inside my logo design process
What goes into designing a brand identity that is not just pretty or beautiful but also strategically crafted to represent your brand? In this post, I'm sharing a look inside my process of crafting brand identities that boldly speak your brand. It all starts with YOU!...
About the Creative
My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences.
