A Creative's Journal

Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
Three Reasons you should have a brand style guide

Three Reasons you should have a brand style guide

You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand start to sneak into your social posts and website, creating confusion for your client.

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Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training.

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How to choose colors for your brand

How to choose colors for your brand

One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision.

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Mama + Maker Breaks the Barriers of Creative Expression

Mama + Maker Breaks the Barriers of Creative Expression

Celebrating the multifaceted identities of Mamas + Makers I’ve known Kasey for many years now. She is a talented photographer, community leader and artist. She is often filling books with sketches, collages, paint and more that leave me in awe - they are stunning! She...

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Grateful Plates Educates + Inspires Healthy Living

Grateful Plates Educates + Inspires Healthy Living

“Giving Thanks for Real Food, Natural Living + Authentic Community” Last year Megan reached out to me with her goal: to step back into the role of entrepreneur in the health and wellness space. Her passion was driven by her own story of dealing with sleepless nights...

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What to consider for a mobile-friendly website design

What to consider for a mobile-friendly website design

What device do you use to make most of your Google searches? I think it would be safe to assume you most often use your phone. Most statistics say over 60% of Google searches are done from a mobile device, with some saying up to 80%. And when it comes to search...

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Design systems help make websites more cohesive

Design systems help make websites more cohesive

As a brand designer I preach having a style guide for your brand. And this style guide can also share how elements of your website should appear as well. But when it comes to updating your website or planning new pages there is another tool that helps make it easier...

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About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences. 

Sarah Sketch Noting in a Journal

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