A Creative's Journal

Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
Design systems help make websites more cohesive

Design systems help make websites more cohesive

As a brand designer I preach having a style guide for your brand. And this style guide can also share how elements of your website should appear as well. But when it comes to updating your website or planning new pages there is another tool that helps make it easier...

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I’m starting a YouTube channel

This has been a loooooong time in the making. I’ve sat on it and contemplated it for YEARS! But this being the year of thriving I knew it was time to finally take action. I’m starting a YouTube channel When I say I’ve contemplated it for years, I mean I have notes...

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When is the right time for a rebrand?

When is the right time for a rebrand?

Now this is a big question: when is the right time for a rebrand? A rebrand has many different levels, but ultimately a rebrand should come from a shift or a misalignment in the core of your brand. Your strategy has changed A brand is a perception of your business,...

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Brand Strategy vs Brand Design

Brand Strategy vs Brand Design

What comes first: brand, brand identity or brand strategy? When I introduce myself and what I do I say. “I’m a brand strategist and designer.” This title became longer to say than brand designer, but for me it was extremely important to add. Here’s why: Brand When we...

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Word of the year: 2021 edition

Word of the year: 2021 edition

For the last few years, I've chosen a word or theme to be a grounding guide as I head through the year. Last year the word was SURRENDER. But as 2020 began to approach its end, I started to become aware of what was coming up around me and being present. That word was:...

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I am thankful for…

I am thankful for…

As Thanksgiving approaches here in the states we often start giving a bit of extra attention to our gratitude. For many families it is a tradition to go around the table and say something they are thankful for. For my family Thanksgiving looks more like food, laughs...

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10 ways to use your animated logo

10 ways to use your animated logo

I’m so excited to share I will soon be adding animated logos to my brand packages!! You can read the last blog to learn about the added value an animated logo can bring to your brand if you are or planning to use video in your business. And ... If you want in right...

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About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences. 

Sarah Sketch Noting in a Journal

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