a creative's journal

Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
How to create a vision statement

How to create a vision statement

One of the most noticeable differences of a mission is that it focuses more on the present. A mission statement will define a company’s “what”, “how” and objectives. In contrast a vision statement is more future focused.

January Bookshelf

January Bookshelf

I've had a goal for a long time to read 52 books in one year. 2022 is going to be the year I actually read 52 books in the year!! Last year I finally embraced audiobooks as a means to say I've "read" a book. Previously, while I enjoyed audiobooks it felt off to say a...

Creating a brag-worthy client experience

Creating a brag-worthy client experience

My favorite way of booking new clients is referrals. I consider one of my clients recommending me to another as the kindest compliments I could receive after working with them. So how do you create a brag-worthy client experience that makes your clients want to share with others?

Word of the year: 2022 edition

Word of the year: 2022 edition

Last year my word was "Thrive." While I can't say was completely successful in all areas of that intention, I did grow vigorously in many ways throughout 2021, for which I am so very grateful. And that journey gets to continue into 2022. As I began thinking about this...

Sharing my running journey

Sharing my running journey

If you follow me on social media you’ll already know this, but I’ve been on a journey this year to embrace running into my life.

Three Reasons you should have a brand style guide

Three Reasons you should have a brand style guide

You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand start to sneak into your social posts and website, creating confusion for your client.

Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training.

About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences. 

Sarah Sketch Noting in a Journal

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