a creative's journal
Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
How to choose colors for your brand
One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision.
Mama + Maker Breaks the Barriers of Creative Expression
Celebrating the multifaceted identities of Mamas + Makers I’ve known Kasey for many years now. She is a talented photographer, community leader and artist. She is often filling books with sketches, collages, paint and more that leave me in awe - they are stunning! She...
Grateful Plates Educates + Inspires Healthy Living
“Giving Thanks for Real Food, Natural Living + Authentic Community” Last year Megan reached out to me with her goal: to step back into the role of entrepreneur in the health and wellness space. Her passion was driven by her own story of dealing with sleepless nights...
What to consider for a mobile-friendly website design
What device do you use to make most of your Google searches? I think it would be safe to assume you most often use your phone. Most statistics say over 60% of Google searches are done from a mobile device, with some saying up to 80%. And when it comes to search...
Design systems help make websites more cohesive
As a brand designer I preach having a style guide for your brand. And this style guide can also share how elements of your website should appear as well. But when it comes to updating your website or planning new pages there is another tool that helps make it easier...
I’m starting a YouTube channel
This has been a loooooong time in the making. I’ve sat on it and contemplated it for YEARS! But this being the year of thriving I knew it was time to finally take action. I’m starting a YouTube channel When I say I’ve contemplated it for years, I mean I have notes...
When is the right time for a rebrand?
Now this is a big question: when is the right time for a rebrand? A rebrand has many different levels, but ultimately a rebrand should come from a shift or a misalignment in the core of your brand. Your strategy has changed A brand is a perception of your business,...
Brand Strategy vs Brand Design
What comes first: brand, brand identity or brand strategy? When I introduce myself and what I do I say. “I’m a brand strategist and designer.” This title became longer to say than brand designer, but for me it was extremely important to add. Here’s why: Brand When we...
About the Creative
My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences.
