Resources
Sharing the tools I use and resources to build a bold and confident brand.
Your best friend for a consistent brand
Grab the brand style guide template
You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand starts sneaking in to your social post and website, creating confusion for your client.
I’ve seen it happen many times. My solution? A brand style guide. It is a place to house exactly how your brand should show up in every situation. From logo usage, to colors, fonts, templates, voice, formatting and more so you can be sure your brand shows up as it should. Every. Time.
But it can be overwhelming to create a style guide from scratch, or know what should go in it. So I’ve created an easy to use template to make it easy for you to create this tool for a consistent brand.
$35.00
What I’m using
Recommendations
Below are my favorite tools for websites, social media design, email, client management and more.
Hosting
Siteground
Friendly customer service and a commitment to security and fast website loading times (including WordPress) – great for SEO!
Social Media Design
Canva
Create social graphics in minutes with templates you can customize to your brand. Go PRO for more features including video REELS!
WordPress Visual Builder
Divi by Elegant Themes
I’ve used many visual builders for WordPress and I believe Divi is the best! Design + edit your website as you see it.
Client Relation Manager
HoneyBook
Add ease to your business tasks + workflows. Contracts, invoices, questionaires, scheduling and SO much more all in one place.
Email Marketing
ConvertKit
My fave email tool; going beyond emails to automate sequences, create funnels, add tags, analytics, sell products and more.
Captions
Otter.ai
Effortlessly transpose your voice into text for quick blog writing. Plus use their Zooma auto caption tools for accessiblity.
Free downloads
Checklist
In your Style Guide
Want to make a style guide, but unsure what to put in it? Grab my free checklist for what to include!
Workbook
Brand Alignment
Check-in with your brand and your future vision to make the best possible dreamy business goals!
Confused by what platform you should build your website on – WordPress, Squarespace, etc?
A short series of questions will guide you to find what website platform will be best for you to use.
On my bookshelf
Book Recommendations
It’s no secret that I am a total bookworm! Below are a few of my favorites.
- The 10X Rule by Grant Cardone
- Building a Brand Story by Donald Miller
- You are a Badass at Making Money by Jen Sincero
- Profit First by Mike Michalowicz
- Show Your Work by Austin Kleon
- Believe Bigger by Marshawn Evans Daniels
- Built to Belong by Natlie Franke
a creative’s journal
Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.
Giving action to the brand strategy you developed
Once you’ve set your foundation, your building blocks for your brand strategy, it’s now time to implement a plan to use it!
What to consider when developing your brand strategy
Now how do you communicate your business with your audience in a way that its’ brand is perceived as you want?
3 reasons standing out from the competition matters in brand strategy
But when it comes to your brand strategy you NEED to know what makes your brand different and the ‘go-to’ solution for YOUR ideal client.
