How to choose colors for your brand
One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision. The most important tip: understand your...
When is the right time for a rebrand?
Now this is a big question: when is the right time for a rebrand? A rebrand has many different levels, but ultimately a rebrand should come from a shift or a misalignment in the core of your brand. Your strategy has changed A brand is a perception of your business,...
Brand Strategy vs Brand Design
What comes first: brand, brand identity or brand strategy? When I introduce myself and what I do I say. “I’m a brand strategist and designer.” This title became longer to say than brand designer, but for me it was extremely important to add. Here’s why: Brand When we...
A Look at Four 2021 Web + Brand Design Trends
It can be fun to watch trends that are happening and see how design changes or is recycled over time. I geek out a bit over how everything connects between fashion, interior, print, and design, and current culture. In this blog, I’m sharing a few of the trends I’ve...
