How to create a vision statement

How to create a vision statement

Before we dive into the how-to, let’s first clarify the difference between a mission statement and a vision statement. One of the most noticeable differences of a mission is that it focuses more on the present. A mission statement will define a company’s...
Creating a brag-worthy client experience

Creating a brag-worthy client experience

My favorite way of booking new clients is referrals. I consider one of my clients recommending me to another as the kindest compliments I could receive after working with them. So how do you create a brag-worthy client experience that makes your clients want to share...
Three Reasons you should have a brand style guide

Three Reasons you should have a brand style guide

You take the time and spend the money to create your logo and develop your brand voice and strategy. But when the time comes to use your new identity, all of the sudden fonts, colors, messaging, etc. that aren’t reflective of your brand start to sneak into your social...
Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training. From...
How to choose colors for your brand

How to choose colors for your brand

One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision.  The most important tip: understand your...
When is the right time for a rebrand?

When is the right time for a rebrand?

Now this is a big question: when is the right time for a rebrand? A rebrand has many different levels, but ultimately a rebrand should come from a shift or a misalignment in the core of your brand. Your strategy has changed A brand is a perception of your business,...
Sarah Sketch Noting in a Journal

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This checklist gives you the list of items to include in a brand style guide, making sure your brand shows up consistently every time.

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