Creating consistency is important to your brand strategy

“Consistency is the key to successful branding.”

These are the words in a Forbes article titled “Why consistency is the key to successful branding.” And I could not agree more with that statement. Here are a two main reasons why:

1️⃣ Consistency creates recognition of your brand

This will include your visual brand identity and creating recognition of your logo, fonts and colors of course. But it goes beyond that. Think about your tone of voice in content you put out, is that consistent? How about your service and what you provide, do you have a workflow that helps you give a consistent and recognizable experience every time?

2️⃣ Consistency creates trust

When recognition of your brand is achieved though consistency, it also builds trust. This can be because you’ve positioned yourself as an expert in your content. Or it could be because of social proof received as a result of consistently providing a great experience.

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About the Creative

My days are filled with thinking outside of the box, dreaming big and seeing inspiration in the unexpected. I find ways to bring new life to the ordinary and solve challenges. At my core I simply love to create and explore. When I’m not sitting behind a sketch book or computer to create my next design, I am still creating with art, photography, and writing and finding inspiration through the creation of new memories and experiences. 

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This checklist gives you the list of items to include in a brand style guide, making sure your brand shows up consistently every time.

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