Before we dive into the how-to, let’s first clarify the difference between a mission statement and a vision statement.
One of the most noticeable differences of a mission is that it focuses more on the present. A mission statement will define a company’s “what”, “how” and objectives. In contrast, a vision statement is more future-focused. It’s a vision of what the company ultimately looks to achieve or how it desires to be positioned. And while a vision statement is often related to the mission statement, it is a statement of “why”.
What should a vision statement look like?
A key guideline is that a vision statement should be short and easy enough to memorize. Likely that will be 1-2 sentences. It will be a clear future-forward statement of your desires in business.
This could look like:
- Being a leader for (your niche)
- Creating a cultural shift
- Ending a local, state, national or world problem
- Making (specific difference) for (target group)
Writing your vision statement
The importance of a vision statement has two purposes. First, it will often define your values as a business, and people are increasingly looking to connect and utilize services of business they align with. Second, it’s a broader and greater outlook for your business, similar to a goal. It gives you something more to work towards and strive for.
So let’s take a look at some steps and questions to answer to help you write your vision statement:
- Look at your mission statement (or what your business does)
- List what your values are for your business
- Knowing what you are doing in your business and your business values how do you see your business positioned in 5-10 years and beyond?
- What greater impact (remember 5-10 years) do you want to make and for whom? What can you realistically achieve? How will life be different if it is achieved?
- Keep it simple and specific. How can you state your answers 3 & 4 above in the most concise and most clear way?
Need inspiration, you can find examples of business vision statements on Hubspot.