How to showcase your brand on your website

Your website the most common place a potential client will land before even contacting you. Making sure that your website looks, feels and communicates your brand is a key factor to building trust, connection and ultimately making that purchase or completing that contact form.

Here I am going to share 3 ways to showcase your brand on your website.

Brand photography

You’ve heard the saying a picture is worth a thousand words.

Brand photography is one of the best investments you can make to have a consistent image style and look not only for your website but any marketing you do to visually communicate your brand.

Here is why:

1. It gives you a stock pile of cohesive looking images
2. You can choose a photographer that shoots in the same photo style you’d like to your brand in over trying to find multiple stock photos from many photographers that carry a similar feel
3. You get to curate what shows up in your photos (aka. if you need a photo of a particular something, you can make it happen)
4. It gives a real insight of a behind the scenes look at your business and processes

Develop a design system

If I said make to sure you are using your brand fonts and colors that probably feels rather obvious. And you should be. But one of the best ways keep your brand consistent visually on your website is to create a design system.

Essentially a design system is a library of styles and elements that are are regularly used in your brand and on your website making them easily accessible to insert where needed. I’ve shared how it can make you website more cohesive in a previous blog post.

A design system can include things like:

1. Commonly used imagery like icons, illustrations, flourishes, brand marks and patterns
2. Rules for how copy hierarchy is laid out and styled and easy to grab template examples of this
3. A thought process for uses of one button style over another

Did you know the design system is also something you can include in your brand style guide?

Keep a consistent voice

Copy is one of the most important parts of a website. When crafted well, good copy communicates not only what you offer, but also your brand, and your personality.

Copy is so important that I actually design based around copy so that the design enhances what you have to say rather than limit what you need to.

So what are some says to keep a consistent voice?

1. Follow the same person usage you use in your brand on your website. Are you a I/me/my or a we/our. If you are a soloprenuer I recommend using first person singular to not give the false idea of a team.
2. Interject your personality! Don’t be afraid to add your quirkiness, kindness, humorous self. And if you have a You-sim (something you say all. the time.) use it in your copy! Make what you have to say on your website an extension of you.
3. Use expression to mimic your natural voice. Use capitalization, bold and italics to emphasize where you would emphasize if you were speaking. Use periods if you’d put natural pauses between words. Use exclamation where you get exited – but don’t over do it like an email (I’m guilty of that 🤷🏻‍♀️).

If you want more copywriting advice I highly recommend giving Ashlyn Writes’s YouTube channel a follow. She has loads of great info on writing copy. I’m even taking her signature Copywriting for Creatives course as I write this post.

Of course if you need help with your website and making it on brand.