Brand + Website Design

Craft your brand to speak boldly

and reach your ideal client

I’m Sarah, a Wisconsin based brand strategist and designer

I help entreprenuers create beautiful and bold brand identities and websites with strategy that fully express their brand and reaches the heart of their client’s needs.

It’s strategy + storytelling meets purposeful design.


  • Outside of design, I enjoy crafting, photogrpahy, reading and looking for the next place to explore
  • I am obessed with podcasts and co-host one of my own called The Creative Legacy Podcast
  •  Macrons are my favorite treat
  •  Learning new languages and exploring different cultures excites me

Latest work

a creative’s journal

Thoughts on design and branding, tips, travel journeys and experiences, my favorite things and a few notes from my friends.

Own Your Happiness with Sprouting Up Health

Own Your Happiness with Sprouting Up Health

Sprouting Up Health’s name wasn’t even chosen when Danie reached out to me. Referred by her friend Megan who worked with me on a website project she reached out to me with the desire to create branding for her business as she finished up her coaching training.

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How to choose colors for your brand

How to choose colors for your brand

One of the most common questions I hear as a brand designer is how do I choose colors for my brand? While there is no specific formula on how to choose colors there are a few tips I can share to help you in this decision.

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Happy Clients

"We are blown away with your work as a designer and it was so easy and fun to work with you!! Love, love love our logo!💕"

"I had the honor of working with Sarah to create my brand. She is an incredible listener and takes everything you say into account while she’s creating your brand. I’m so happy with the finished product!"

Jenni Phillips
B.Unstoppable Fitness

"Hi Sarah! Thank you so much for all your work with the website! It’s stellar! I’m so proud to show it off! Thanks again! ☺️"

Victoria Stencil
Wed & Wonder

Sarah you are a gift. The minute I met you I knew I wanted to work with you. It was just an intuitive ping that said “yup”. Our chat before hand was so helpful for me to get clear on what I wanted to focus on in the moment, you’re questions really helped me hone in on what I saw for my business moving forward and it was so much more than just my sharing what I do. I got so much out of it and you were so kind and supportive. You did an amazing job truly seeing my mission and the essence of my brand and creating from there. You are so talented and such an honor to work with. Thank you!!!

You have been one of the most professional and talented graphic designers we have worked with. Thank you so much for your work!!

WELS Women’s Ministry
Conference Planning Team

"I was SO SO SO nervous and I LOVE IT I LOVE IT I LOVE IT! I LOVE IT I LOVE IT I LOVE IT! I LOVE IT I LOVE IT I LOVE IT! Oh, I have to just delight in this a while! I LOVE IT I LOVE IT I LOVE IT! Oh Sarah, I LOVE IT I LOVE IT I LOVE IT!"

Naomi Schmidt

think we would be a good fit?

Let’s connect!

Sarah Sketch Noting in a Journal

Do you have the#1 tool for a consistent brand?



This checklist gives you the list of items to include in a brand style guide, making sure your brand shows up consistently every time.

Your brand alignment workbook is on its way!